You can use a packaging insert to spread awareness about your brand. In simple words, a packaging insert can help you build a relationship with your customer cost-effectively.

Why are these inserts so useful?

While sending your shipment, you will want to make sure to avoid falling short of your customer’s expectations. You can meet those expectations if everything goes well and the shipment arrives on or before time.

By using packaging inserts, your shipment can exceed your customer’s expectations. Here are the reasons why packaging inserts can be so beneficial.

• You do not have to insert a lot to make your customers happy. Even a complimentary sample product is not going to cost you much, but you will end up making your customer quite excited about your product and brand.
• If the recipient of your shipment is a regular customer, you can tailor the packaging insert to target that person specifically.
• Using the packaging insert can help you add cross-sell opportunities because you already know what your customer prefers.
• By using a packaging insert, you can instill loyalty in your customer for your brand. They will feel special, and so they will come back to you for further purchases.

Types of packaging inserts

Discount offers

You can add a discount coupon as a packaging insert to the shipment you send to your customers. The best thing about adding it to the shipment instead of sending it through email is that you will be sure that your customers will stop and read the coupon instead of ignoring it. This packaging insert will also become a reminder for your customer.

Product samples

Adding product samples can help you retain your customers in the best possible way. You will, however, need to select the sample product depending on the type of the main item of the shipment. This way, you will be able to introduce your customers to the new products that you offer.

Small gifts

Small gifts can amaze and amuse your customers by assuring them about their value to your brand. You do not need to insert an expensive gift. Because it is unexpected, it will surprise your customer quite pleasantly.

Thank you cards and personal notes

Perhaps the simplest way of all is to add a thank you note to the shipment you send to your customers. It can be a handwritten note to create a more personalized experience. This insert can be the best way to build brand loyalty.

Asking for a review on social media

An insert asking for a review on social media is also going to help your brand a lot. In fact, you can ask for a product review with every type of packaging insert that you use. If the customer likes your product, he or she will remember to leave a positive review of your product and brand.