Tag: UnboxingExperience

Packaging Gamification to Improve unboxing 

Published on by John RumseyLeave a comment

Packaging design is great for a lot of reasons. When you leverage packaging in order to create playful experiences, it enhances everything. One such manner is unboxing and gaming. 

People love games. They make it fun, exciting, and thrilling for all sorts of people. Giving people a game that they can play while unboxing is magical in a sense, because it allows them to really interact with the items that they have.   Here, we’ll go over how the gamification of things is being used for the better of many people’s lives, ensuring that you’re getting the same high-quality experience all around. 

Th Examples OF Such 

There’s a lot of great examples of this type of packaging. 

One of the most common is puzzle boxes, which are boxes that can offer puzzles for people to solve. 

The second one is hidden compartments, which you can further add to a game by making it so that customers need to solve these things in order to progress. 

Finally, there’s AR and VR treasure hunts. These are made with the AR and VR technologies that people love, thereby enhancing the overall experience and really making it fun for everyone. It’s a simplistic game, but the results of such are out of this world. 

The applications 

Some of the most popular applications are in the world of subscription boxes. So many subscription boxes love to add these games to everything, because the person who gets this every single month is able to bring these boxes to life and really make things shine.

The second one is holiday packaging. Adding some fun holiday games to your packaging brings people together, and makes the holiday seasons even more fun.

The third application is kids toys. A lot of kids toys benefit from this type of packaging, because let’s face it, kids love games. Parents love them too, and when you’re able to bring a game into all of this, then you’ve come to the right place. 

The Benefits 

There’s a lot of great benefits for adding games to your packaging. It might not seem like much, but there are some expansive benefits worth mentioning when we look at games and incorporate them into the overall packaging experience. 

It boosts engagement, which is something that so many people are able to enjoy. More engagement means more spread and awareness of what you have to offer as a packaging or business provider. 

The other benefit is that it encourages social media sharing. Again, better brand engagement with both new and old people, and also incorporates better experiences on all fronts. 

The third reason is that it makes everything memorable. Memorable packaging plays such a large part in the overall success of your packaging that it’s no wonder why people will enjoy it. Being able to handle all of this and give a worthwhile customer experience really enhances the overall hype that you feel with your packaging, and gives people a boost of encouragement. 

So yes, when you give your customers something like this, it changes the game. 

Future Trends 

The next step with this packaging is to create fully-integrated forms of digital games that are triggered by physical packaging interactions. While still a ways away, it’s one to consider, and really enhances the experiences on all fronts, and really creates a worthwhile packaging interaction not just with the brand, but the customers too, improving the overall scope of each of the interactions, and boosting your overall online presence for not just now, but also for future experiences with new and old customers that come around as well. 

Built-In Lighting Packaging 

Published on by John RumseyLeave a comment

Packaging that has extra little bells and whistles is always a great way to improve the customer experience. One way to do such is through lighting. Adding LEDs improves the functionality and the aesthetics of the packaging that’s there.   Some even like it, because when they open it they get a direct view of the time that they bought, thereby improving the packaging experience, and all that comes along with such. 

The applications of this Product 

There’s a ton of great ways to make these products stand out/ 

Premium products will shine with this. Giving these lights something worthwhile will really enhance the experience, and make it really memorable.

Special editions are another. Giving special edition products something that’s simple, yet effective will make it even more exciting.

Some also benefit from this on a functional level. Those packages that are delivered at night, or in dark locations, will benefit from this. customers can open it, and in turn really show off the items that they have and love. 

Technological Elements for This 

There’s a lot of technological boosts that come with this lighting and what it provides. 

Rechargeable light modules are one. Some companies have these light modules that they plug in, and when it’s ready, they pull it out and ship the product. It works great, and can provide memorable packaging for many people. 

Another one is disposable lights, which have some juice to it, and eventually die.   

There’s even motion-detected lights where if you wave your hand, open the packaging, or even touch a certain sensor bar, it will cause the item to open up. overall, there’s a lot of great ways for technology to really stand out, and you can do just this in the packaging that you have. 

Overall, the new technological experiences do impact the way your packaging works, so you should always try to look at different ways you can manipulate and improve the packaging to craft memorable ways to make the unboxing experience different. 

The benefits 

This type of packaging does cost a bit more, but there’s a lot of benefits that come with this.

The biggest one is that it creates a luxurious experience, which can make the packaging feel premium and exciting for the customers. 

It also helps with creating memorable unboxing experiences too. more customers are going to benefit from this type of experience, so you’ll definitely want to consider using this type of unboxing experience to make things exciting, and really shine.

Overall, it does make the product stand out.   it’s different. not everyone’s out here giving their packaging some kind of unique lighting system, so you can do just that, and so much more, with the products that you have. Memorable unboxing experiences means for the business a lot of great ways to make the packaging shine, and stand out in so many fun ways. 

The Future innovations 

There’s  lot of future innovations that are here.   you’ll see lighting that’s dynamic, and reacts to different ambient settings. Some have made them dim and brighten the items based on the factors that are there.

Sometimes, you can even add customer interactions for the product itself.   You can have the packaging respond to a customer’s motions, such as hand on the sensor and whatnot.

Overall, you want to consider this type of packaging, and what it can do for you. As a packaging and product provider, giving them lighting might be the best way for you to stand out, giving customers a unique, memorable experience that will help to make your packaging really improve on all levels too.